Markham
Markham's new economic development plan crystallizes.

Simcoe County
On a wave of growth Simcoe County launches a new corporate brand and tourism strategy.

Tourism Simcoe County hosted dignitaries, including Minister Donna Cansfield (above) and tourism industry representatives at a reception at Horseshoe Resort on October 13, 2009 to announce the launch of Tourism Simcoe County, formerly called the Huronia Tourism Association and to showcase seven experiences that represent the new brand.

With a white sandy shoreline stretching more than 14 km along Ontario’s Georgian Bay, Wasaga Beach is a mecca for tourists and vacationers,

The summer months have traditionally been the high season for Wasaga’s economy but recognizing the growth of retirement communities, Town Council authorized the development of a new brand identity to promote both the “sun & fun” aspects of Wasaga as well as the residential potential of the area.

We developed a series of conceptual designs with taglines for evaluation and input by Wasaga’s Council and Mayor. We also invited residents to provide their insights. The responses helped us to quickly crystallize the design with the expansive tagline “…the Beach is Just the Beginning”.

Today the bold, distinctive brand is featured prominently in virtually all municipal marketing and communications from stationery and brochures to the Town’s web site and water tower.