Markham
Markham's new economic development plan crystallizes.

Simcoe County
On a wave of growth Simcoe County launches a new corporate brand and tourism strategy.

Tourism Simcoe County hosted dignitaries, including Minister Donna Cansfield (above) and tourism industry representatives at a reception at Horseshoe Resort on October 13, 2009 to announce the launch of Tourism Simcoe County, formerly called the Huronia Tourism Association and to showcase seven experiences that represent the new brand.

Early Scottish settlers, attracted to the similarities of Haliburton and the “Highlands of Scotland”, dubbed the area “The Haliburton Highlands”.

In an initiative to attract tourists and investment, Haliburton County Council requested Kenneth Caplan and Associates Limited to develop a distinctive visual identity that would effectively market the spectrum of natural assets the County had to offer.

We led community forums in a brainstorming analysis of the area which led to a new brand tag line. - “A Natural Work of Art”. The statement was enthusiastically endorsed by stakeholders across the County.

The development of the brand design followed. We introduced it with a series of community presentations and support from the local media. The engagement of Council and residents in the creative process provided the momentum for rapid implementation of the new “Highland” brand.