Intent on making a compelling case for Toronto’s leadership as the business centre of Canada, the City retained Kenneth Caplan and Associates to develop a marketing campaign that would increase awareness of the top reasons to locate in Toronto; promote the accssibility of the Economic Development Department; and encourage business retention and expansion.

We developed the campaign theme “Toronto - Canada’s Business Address”, and the elements that featured transit shelter posters; a fax blast program; radio commercials print advertising and brochures on how to access the services and resources of the economic development department.

The campaign won “Best of Show” at the EDCO Marketing Awards and the City honoured Kenneth Caplan and Associates with a special “Award of Recognition” for contributing to the economic prosperity of Toronto.